The Challenge
Ford’s e-commerce experience is complex and convoluted, adding stress and confusion to an expensive purchase.
The Solution
Reduce Complexity
Shopping should be fun!
We focused Ford’s new vehicle shopping experience on simple, fast access to the purchase with in-context upselling for easy shopping.
Best Practices
Intuitive
Simple To Use
Transparent
Consistent
Minimize Steps
Mobile-first Shopping
Reduce Complexity
Answering basic questions upfront, we reduce complexity through price transparency, clear communication of value, and fast checkout.
Recommendations from friends and family are encouraged, creating a direct link to available inventory.
Product detail pages have easy to understand information and a clear path to purchase.
Products are added to a universal cart, allowing for expanded shopping for vehicles, products, and services plus fast and easy financing.
While in the cart, recommendations and product upsells save shopping time while increasing cart averages and brand loyalty.
Meeting customers where they’re at creates measurable improvement.
