International Comfort Food

Multi-Language Web-Friendly Branding

Teta Kitchen is a ghost kitchen operation, housing many restaurants within its 4 walls.

With the first location in Dubai, UAE and plans to franchise all over the world, this food service organization needed a brand that could speak many languages.

Positioning

Research and strategy can set things off on the right foot. After analyzing the competition, we found their place in the marketplace.

Logo Design

Teta is Arabic for Grandmother. The international organization required the Teta Kitchen brand to be cohesive across multiple languages including English and Arabic.

Design System

Having international locations requires the Teta Kitchen brand to be cohesive across multiple form factors. Their design system unifies the brand through typography, color and photography.

Content Strategy

Teta Kitchen wanted convey high-quality comfort food and ease. High quality food photography is combined with a strategy focused on commitment to community.