Increase Sales Using Storytelling

We developed a branded experience framework that could take the OnePlus brand into new territory.

User experience (UX)

E-commerce Product Development

Leading a multi-disciplinary team of agency partners and internal stakeholders, we workshopped and harnessed design thinking to develop storyboards, journey maps, content strategy, and design artifacts to champion branded storytelling, e-commerce best practices, consistent UX, and delightful UI.

User Experience (UX)

Modular Design System

We illustrated how the OnePlus phone is a superior product.

We developed wireframes, storyboards, and a modular design system to bring the OnePlus story to life.

Our modular design system is a strategic blueprint that outlines how the brand engages with its customers at every touchpoint, ensuring consistency and relevance in every interaction, from online to in-store experiences.

Branding + User Interface (UI)

Brand Storytelling

We used content strategy to create excitement about the new product launch.

We connected the OnePlus brand with a product story, product details, and a lifestyle.

The net result was a visually impactful experience that helped OnePlus expand, grow, and make a lasting emotional connection with its customers.

Branding + User Interface (UI)

Micro-interactions

We enhanced the design framework to include animations and micro-interactions, bringing OnePlus to life.

From a lifestyle-focused look and feel to copy, imagery, motion branding, UX, and UI, we created a memorable brand ready for growth.

User Experience (UX) + User Interface (UI)

Cart & Checkout

60% of consumers abandon purchases due to poor checkout experiences.

In order to support the upcoming product launch, we helped OnePlus improve their cart and checkout experiences to avoid significant financial losses.

After implementing e-commerce best practices into the shopping experience, we updated the cart and checkout flow to include a modern look to match their new website and added features like guest checkout, in-cart upselling, and product bundling to save time and increase sales.