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SEG X Disney

Cross-platform Promotion


Client

Southeastern Grocers (SEG)

Platforms

Mobile-responsive Website

Tools

Sketch, Adobe Creative Suite

Role

Senior Product Designer

Stakeholders

SEG Marketing, Disney Legal, Senior Leadership


The Challenge

Southeastern Grocers partnered with Disney for the premier of Star Wars Episode VIII – The Last Jedi. They needed to build excitement online.


The Solution

Digital Promotion & Brand Activation

We expanded their in-store campaign to a digital microsite, building excitement and educating customers about what to expect.


🚀

Launch

Results

Thousands of customers across 575 stores loved the campaign.