Client
Southeastern Grocers (SEG)
Platforms
Mobile-responsive Website
Tools
Sketch, Adobe Creative Suite
Role
Senior Product Designer
Stakeholders
SEG Marketing, Disney Legal, Senior Leadership
The Challenge
Southeastern Grocers partnered with Disney for the premier of Star Wars Episode VIII – The Last Jedi. They needed to build excitement online.
The Solution
Digital Promotion & Brand Activation
We expanded their in-store campaign to a digital microsite, building excitement and educating customers about what to expect.




🚀
Launch
Results
Thousands of customers across 575 stores loved the campaign.